G FarmaLabs was born and will mature thru the definition of a single word: GRIT
Grit in psychology is a positive, non-cognitive trait based on an individual's or company's passion for a particular long-term goal or end-state coupled with a powerful motivation to achieve their respective objective.

This perseverance of effort promotes the overcoming of obstacles or challenges that lie within a gritty individual's or company's path to accomplishment and serves as a driving force in achievement realization.

Commonly associated concepts within the field of psychology include "perseverance," "hardiness," "resilience," "ambition," "need for achievement" and conscientiousness. These constructs can be conceptualized as individual differences related to the accomplishment of work rather than latent ability.

This distinction was brought into focus in 1907 when William James challenged the field to further investigate how certain individuals are capable of accessing richer trait reservoirs enabling them to accomplish more than the average person or company, but the construct dates back at least to Galton, and the ideals of persistence and tenacity have been understood as a virtue at least since Aristotle.

Although the last decade has seen a noticeable increase in research focused on achievement-oriented traits, there continues to be difficulty in aligning specific traits and outcomes.





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